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XcellSecure | DigiCert VMC Certificates

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TO SEE AND HARDER TO DO
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Verified Mark Certificates are now available for purchase from DigiCert.

A VMC is the only way you can display your logo on verified emails.

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WHAT ARE VERIFIED MARK CERTIFICATES?

Verified Mark Certificates (VMCs) allow you to render your logo next to the “sender” field in email clients so that users see your mark—and that your organization has been authenticated—before they even open your message. It's the email equivalent of a checkmark on social media, with added validation and security requirements to help protect your customers and your brand against phishing and spoofing attacks.

HOW DO VMCS WORK?

Logo-verified email is part of a groundbreaking initiative—in cooperation with Brand Indicators for Message Identification (BIMI) and email client providers— to promote a consistent, trusted and visually authenticatable email experience for both businesses and consumers. Here’s how it works:

Verified Mark Certificates are now available for purchase from DigiCert. A VMC is the only way you can display your logo on verified emails.

Before you can display your logo, email clients must be able to validate that you are enforcing Domain-based Message Authentication, Reporting and Conformance (DMARC)   standards, which help to reduce phishing and spoofing attacks   by giving your organization more control over your emails.
Once you’ve demonstrated DMARC enforcement, you will be able to upload your trademarked and validated logo for display within email clients. If you have multiple logos, you can choose
  which will render for each communication flow.

VIDEO

VERIFY YOUR EMAIL.

BOOST YOUR BRAND.

INCREASE YOUR ENGAGEMENT.

No more generic initials. It’s time to take back the inbox.

Learn how a VMC helps you increase user trust, expand your brand visibility, improve customer experience, and amplify engagement.

WHICH WOULD YOU CLICK?

BUY VMC NOW
Leading brands are delivering digital trust to the inbox with DMARC, BIMI, and Verified Mark Certificates.
Leading brands are delivering digital trust to the inbox with DMARC, BIMI, and Verified Mark Certificates.

VERIFIED EMAIL BENEFITSTHE WHOLE ORGANIZATION

Finally, IT and Marketing can agree on a priority.

VMC BENEFITS FOR MARKETERS

  1. Instead of default initials, customers see your logo—before they even open your email.
  2. Deliver a more authentic, recognizable and unified experience.
  3. Instantly associate trust with your email communications. And your logo.
  4. Stand out from the crowd and let customers know you’ve made their security a priority
  5. Increase visibility, recall and engagement—including a 10% increase to engagement rates.

DMARC BENEFITS FOT IT

  1. Demonstrate the the highest level of email security practice through DMARC compliance.
  2. Make it harder for bad actors to target your customer with identity-focused acts like spoofing and phishing. 
  3. Get better visibility and control over the messages send and received by our domain.
  4. Gain clear insight into the types and frequency of attacks targeting your domain.
  5. Ensure legitimate emails are delivered reliably, without anything slipping through the cracks.

WHAT CAN YOU DO?

1. Become DMARC complaint

Check the current status of your domains. To qualify for a VMC, you must have a DMARC record with “p=quarantine” or “p=reject.” We recommend using the domain checking tool from our partner Valimail. If you need help setting up DMARC, check out our helpful step-by-step guide.

2. Make sure your logo is trademarked.

Before we can issue a VMC, your logo must be registered with the appropriate trademark office for your region. It can be a lengthy process, so we recommend getting started as soon as possible. Learn more about trademarking your logo.

3. Ensure your logo is properly formatted.

VMC logos must be in the appropriate .svg format to display in your customers’ inboxes. Here’s what you’ll need.

4. Purchase a VMC

Buy one or more VMCs today. Have multiple logos or domains? Here’s how many VMCs you’ll need.

5. See how your logo will display

Make sure your logo is displaying properly and troubleshoot potential problems using our VMC display wizard.

FREQUENTLY ASKED QUESTIONS

  • A Verified Mark Certificate, abbreviated VMC, is a special kind of digital certificate that allows organizations and individuals to display a trademarked logo in the list view of recipients' email inboxes next to the sender field. A VMC is the last step in a chain of security and identity measures related to DMARC adoption. To acquire a VMC, the purchaser must demonstrate that their logo is legally trademarked with an approved trademarking body, authenticate the physical identity of the purchaser through an in-person validation meeting, and confirm ownership of the email domain to which the VMC is issued.
  • In order to  get a VMC, organizations must go through a series of validation procedures  similar to  getting an EV SSL certificate. During the process, an individual’s identity validation is required as well as face-to-face confirmation by a notary, lawyer or via a video call directly with a member of DigiCert’s validation team. DigiCert’s validation team will also have a video call with the applicant where they hold their ID in front of the camera. Finally, DigiCert must also validate   that your logo is  officially and legally  trademarked  and formatted correctly.
  • Verified Mark Certificates, also known as vmc for bimi, allow you to show your logo next to the “sender” field in email clients. This will enable recipients of your messages to see your mark and know that your company has been validated before they read it.
  • Brand Indicators for Message Identification, or BIMI for short, is a new standard developed to facilitate the insertion of registered trademarks into email clients. This will make it much easier for businesses to show their brand in emails.
  • The benefits of Verified Mark Certificate are plenty. Before they even open your email, customers will see your company’s logo rather than the default initials. It aids in providing a more genuine, identifiable, and cohesive impression. It helps people believe in the logo and identify email conversations with trust. It makes brands distinguish themselves from their rivals and communicates to customers that security is a top priority for the business.
  • Even while email service providers have put in a lot of effort to prevent evil users from abusing their products, there are still many people who can circumvent these safeguards. As a result, a new technique known as Brand Indicators for Message Identification, or vmc bimi, has been created to differentiate phishing emails from genuine emails. Spam, fraudulent offers, and spyware are everywhere, particularly in email. The technology these spammers use has become progressively more difficult to stop over the years since it is more complicated and more difficult to detect.

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